How to satisfy consumer expectations for mandarin? A cross-cultural study in Spain and Italy
Determining consumer quality requirements is needed to provide markets with high quality fruit, which helps to reduce fruit waste both at home and at points of sale. This cross-cultural study investigated how important are different mandarin attributes in the repurchase intention of Spanish and Ital...
| Main Authors: | , , , |
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| Format: | conferenceObject |
| Language: | Inglés |
| Published: |
2024
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| Subjects: | |
| Online Access: | https://hdl.handle.net/20.500.11939/8886 https://www.actahort.org/books/1364/1364_50.htm |
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