How to satisfy consumer expectations for mandarin? A cross-cultural study in Spain and Italy

Determining consumer quality requirements is needed to provide markets with high quality fruit, which helps to reduce fruit waste both at home and at points of sale. This cross-cultural study investigated how important are different mandarin attributes in the repurchase intention of Spanish and Ital...

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Detalles Bibliográficos
Autores principales: Giménez-Sanchís, Adrián, Farina, Vittorio, Tarancón, Paula, Besada, Cristina
Formato: conferenceObject
Lenguaje:Inglés
Publicado: 2024
Materias:
Acceso en línea:https://hdl.handle.net/20.500.11939/8886
https://www.actahort.org/books/1364/1364_50.htm

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