Impact of perception and assessment of consumers on willingness to pay for upgraded fresh pork: An experimental study in Vietnam

Traditional pork shops play an essential role in delivering pork, the most popular food in Vietnam, to consumers. Studies have shown the need for investment in training and equipment to improve the safety of pork sold at traditional shops. However, it remains unclear how consumers perceived improvem...

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Bibliographic Details
Main Authors: Hai Hoang Tuan Ngo, Sinh Dang-Xuan, Målqvist, M., Phuc Pham-Duc, Phi Nguyen-Hong, Hang Le-Thi, Hung Nguyen-Viet, Trang T.H. Le, Grace, Delia, Lindahl, Johanna F., Unger, Fred
Format: Journal Article
Language:Inglés
Published: Frontiers Media 2023
Online Access:https://hdl.handle.net/10568/129044

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