What drives consumer demand for packaged rice? Evidence from South and Southeast Asia

The demand for improved packaging and labeling of rice is expected to rise in Asia due to rapid income growth, growing food safety concerns, and retail market transformation. Currently, about half of the rice in urban markets in South and Southeast Asia is sold in packaged form. However, urban marke...

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Bibliographic Details
Main Authors: Bairagi, Subir, Gustafson, Christopher R., Custodio, Marie Claire, Ynion, Jhoanne, Demont, Matty
Format: Journal Article
Language:Inglés
Published: Elsevier 2021
Subjects:
Online Access:https://hdl.handle.net/10568/164170

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