What drives consumer demand for packaged rice? Evidence from South and Southeast Asia

The demand for improved packaging and labeling of rice is expected to rise in Asia due to rapid income growth, growing food safety concerns, and retail market transformation. Currently, about half of the rice in urban markets in South and Southeast Asia is sold in packaged form. However, urban marke...

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Detalles Bibliográficos
Autores principales: Bairagi, Subir, Gustafson, Christopher R., Custodio, Marie Claire, Ynion, Jhoanne, Demont, Matty
Formato: Journal Article
Lenguaje:Inglés
Publicado: Elsevier 2021
Materias:
Acceso en línea:https://hdl.handle.net/10568/164170

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