Developing optimal branding strategies in food markets segmented by cultural and colonial heritage: Evidence from rice in Senegal
| Autor principal: | |
|---|---|
| Formato: | Ponencia |
| Lenguaje: | Inglés |
| Publicado: |
2023
|
| Materias: | |
| Acceso en línea: | https://hdl.handle.net/10568/137290 |
Ejemplares similares: Developing optimal branding strategies in food markets segmented by cultural and colonial heritage: Evidence from rice in Senegal
- How does cultural and colonial heritage affect optimal branding strategies? Evidence from the rice sector in Senegal
- How does colonial heritage segment food markets? Evidence from rice consumers in Mauritania
- What is in a label? Examining the influence of cultural and colonial heritage on preferences and willingness to pay for local and international rice labels in Senegal
- Novel market segmentation based on cultural heritage in West Africa
- Food security and the cultural heritage missing link
- Staging an Experience of Cultural Heritage Preservation: Consumers' Willingness to Pay for Heirloom Rice in the Philippines