Developing optimal branding strategies in food markets segmented by cultural and colonial heritage: Evidence from rice in Senegal
| Autor principal: | |
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| Formato: | Ponencia |
| Lenguaje: | Inglés |
| Publicado: |
2023
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| Materias: | |
| Acceso en línea: | https://hdl.handle.net/10568/137290 |
| _version_ | 1855542849608613888 |
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| author | Britwum, Kofi |
| author_browse | Britwum, Kofi |
| author_facet | Britwum, Kofi |
| author_sort | Britwum, Kofi |
| collection | Repository of Agricultural Research Outputs (CGSpace) |
| format | Ponencia |
| id | CGSpace137290 |
| institution | CGIAR Consortium |
| language | Inglés |
| publishDate | 2023 |
| publishDateRange | 2023 |
| publishDateSort | 2023 |
| record_format | dspace |
| spelling | CGSpace1372902024-11-07T09:47:29Z Developing optimal branding strategies in food markets segmented by cultural and colonial heritage: Evidence from rice in Senegal Britwum, Kofi branding market segmentation market research women rice cultural heritage 2023-10 2024-01-08T08:09:11Z 2024-01-08T08:09:11Z Presentation https://hdl.handle.net/10568/137290 en Open Access application/pdf Britwum, Kofi and Matty Demont (2023). Developing optimal branding strategies in food markets segmented by cultural and colonial heritage: Evidence from rice in Senegal. Presented at the 6th International Rice Congress, October 2023: International Rice Research Institute. 10 p. |
| spellingShingle | branding market segmentation market research women rice cultural heritage Britwum, Kofi Developing optimal branding strategies in food markets segmented by cultural and colonial heritage: Evidence from rice in Senegal |
| title | Developing optimal branding strategies in food markets segmented by cultural and colonial heritage: Evidence from rice in Senegal |
| title_full | Developing optimal branding strategies in food markets segmented by cultural and colonial heritage: Evidence from rice in Senegal |
| title_fullStr | Developing optimal branding strategies in food markets segmented by cultural and colonial heritage: Evidence from rice in Senegal |
| title_full_unstemmed | Developing optimal branding strategies in food markets segmented by cultural and colonial heritage: Evidence from rice in Senegal |
| title_short | Developing optimal branding strategies in food markets segmented by cultural and colonial heritage: Evidence from rice in Senegal |
| title_sort | developing optimal branding strategies in food markets segmented by cultural and colonial heritage evidence from rice in senegal |
| topic | branding market segmentation market research women rice cultural heritage |
| url | https://hdl.handle.net/10568/137290 |
| work_keys_str_mv | AT britwumkofi developingoptimalbrandingstrategiesinfoodmarketssegmentedbyculturalandcolonialheritageevidencefromriceinsenegal |