Novel market segmentation based on cultural heritage in West Africa
By establishing a link between rice cultural heritage and consumer preferences, we developed a proof of concept for market segmentation between consumers with cultural heritage and those without.
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| Formato: | Informe técnico |
| Lenguaje: | Inglés |
| Publicado: |
2021
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| Acceso en línea: | https://hdl.handle.net/10568/122385 |
| Sumario: | By establishing a link between rice cultural heritage and consumer preferences, we developed a proof of concept for market segmentation between consumers with cultural heritage and those without. |
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