Novel market segmentation based on cultural heritage in West Africa
By establishing a link between rice cultural heritage and consumer preferences, we developed a proof of concept for market segmentation between consumers with cultural heritage and those without.
| Autor principal: | |
|---|---|
| Formato: | Informe técnico |
| Lenguaje: | Inglés |
| Publicado: |
2021
|
| Materias: | |
| Acceso en línea: | https://hdl.handle.net/10568/122385 |
Ejemplares similares: Novel market segmentation based on cultural heritage in West Africa
- A regional rice value chain upgrading strategy was developed for West Africa, based on policy sequencing. The strategy is segmented based on geography and cultural heritage.
- Heritage cereals : tasty and sustainable? : acceptance and important qualities of heritage cereals
- Developing optimal branding strategies in food markets segmented by cultural and colonial heritage: Evidence from rice in Senegal
- Food quality profile of pounded yam and implications for yam breeding
- How Can West African Rice Compete in Urban Markets? A Demand Perspective for Policymakers
- What is in a label? Examining the influence of cultural and colonial heritage on preferences and willingness to pay for local and international rice labels in Senegal