Novel market segmentation based on cultural heritage in West Africa
By establishing a link between rice cultural heritage and consumer preferences, we developed a proof of concept for market segmentation between consumers with cultural heritage and those without.
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| Format: | Informe técnico |
| Language: | Inglés |
| Published: |
2021
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| Subjects: | |
| Online Access: | https://hdl.handle.net/10568/122385 |
| _version_ | 1855528725396848640 |
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| author | CGIAR Research Program on Rice |
| author_browse | CGIAR Research Program on Rice |
| author_facet | CGIAR Research Program on Rice |
| author_sort | CGIAR Research Program on Rice |
| collection | Repository of Agricultural Research Outputs (CGSpace) |
| description | By establishing a link between rice cultural heritage and consumer preferences, we developed a proof of concept for market segmentation between consumers with cultural heritage and those without. |
| format | Informe técnico |
| id | CGSpace122385 |
| institution | CGIAR Consortium |
| language | Inglés |
| publishDate | 2021 |
| publishDateRange | 2021 |
| publishDateSort | 2021 |
| record_format | dspace |
| spelling | CGSpace1223852023-03-14T12:03:49Z Novel market segmentation based on cultural heritage in West Africa CGIAR Research Program on Rice rice development rural development west africa africa systems consumers agrifood systems cultural heritage market segmentation consumer preferences By establishing a link between rice cultural heritage and consumer preferences, we developed a proof of concept for market segmentation between consumers with cultural heritage and those without. 2021-12-31 2022-10-06T13:57:19Z 2022-10-06T13:57:19Z Report https://hdl.handle.net/10568/122385 en Open Access application/pdf CGIAR Research Program on Rice. 2021. Novel market segmentation based on cultural heritage in West Africa. Reported in Rice Annual Report 2021. Innovations. |
| spellingShingle | rice development rural development west africa africa systems consumers agrifood systems cultural heritage market segmentation consumer preferences CGIAR Research Program on Rice Novel market segmentation based on cultural heritage in West Africa |
| title | Novel market segmentation based on cultural heritage in West Africa |
| title_full | Novel market segmentation based on cultural heritage in West Africa |
| title_fullStr | Novel market segmentation based on cultural heritage in West Africa |
| title_full_unstemmed | Novel market segmentation based on cultural heritage in West Africa |
| title_short | Novel market segmentation based on cultural heritage in West Africa |
| title_sort | novel market segmentation based on cultural heritage in west africa |
| topic | rice development rural development west africa africa systems consumers agrifood systems cultural heritage market segmentation consumer preferences |
| url | https://hdl.handle.net/10568/122385 |
| work_keys_str_mv | AT cgiarresearchprogramonrice novelmarketsegmentationbasedonculturalheritageinwestafrica |