Children, parents and ads : the role of advertising agencies
Advertising that targets children is not a new phenomenon as they have an important impact on the buying decisions their parents make. The aim of this study is to investigate the process of making and planning advertising for families, children and parents, and the role of the advertising agencies....
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| Format: | H1 |
| Language: | Inglés |
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SLU/Dept. of Economics
2012
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