Children, parents and ads : the role of advertising agencies
Advertising that targets children is not a new phenomenon as they have an important impact on the buying decisions their parents make. The aim of this study is to investigate the process of making and planning advertising for families, children and parents, and the role of the advertising agencies....
| Autor principal: | |
|---|---|
| Formato: | H1 |
| Lenguaje: | Inglés |
| Publicado: |
SLU/Dept. of Economics
2012
|
| Materias: |
Ejemplares similares: Children, parents and ads : the role of advertising agencies
- Dynamic informative advertising of new experience goods
- Self-regulation of food advertising: what it can, could and cannot do to discourage unhealthy eating habits among children
- Advertising Space : illustrating the spatial impact of urban outdoor advertising
- Dynamic informative advertising of new experience goods
- Demand for aflatoxin‐safe maize in Kenya: Dynamic response to price and advertising
- Paradiset: Sweden’s answer to whole foods : a netnographic case study of modern marketing techniques and how to build a business identity