Exploring the development of a strategy and tactics to sweeten suppliers : a case study of a European sugar producer

Buyer-supplier relationships can be important sources of value for both sides. From the buyer’s perspective, suppliers can ensure the access to critical resources that the buyer needs for the production of its goods. With the EU market deregulation, the competition on the European sugar market incre...

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Bibliographic Details
Main Author: Riecken, Johanna
Format: H2
Language:Inglés
Published: SLU/Dept. of Economics 2018
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