Exploring marketing activities to strengthen brand equity within an SME
Small and Medium sized Enterprises (SMEs) are often researched through the perspectives and theories created from studies of large organizations. This constitutes the basis of a theoretical problem when studying SMEs. Specifically, SMEs and large organizations work differently with marketing for ach...
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| Format: | Second cycle, A2E |
| Language: | Swedish Inglés |
| Published: |
2018
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| Online Access: | https://stud.epsilon.slu.se/13594/ |
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