Exploring marketing activities to strengthen brand equity within an SME
Small and Medium sized Enterprises (SMEs) are often researched through the perspectives and theories created from studies of large organizations. This constitutes the basis of a theoretical problem when studying SMEs. Specifically, SMEs and large organizations work differently with marketing for ach...
| Autor principal: | |
|---|---|
| Formato: | Second cycle, A2E |
| Lenguaje: | sueco Inglés |
| Publicado: |
2018
|
| Materias: | |
| Acceso en línea: | https://stud.epsilon.slu.se/13594/ |
Ejemplares similares: Exploring marketing activities to strengthen brand equity within an SME
- Employer branding inom skogsnäringen
- Brand equity and corporate responsibility : a review of brand valuation methods
- Reconciling SME production in China with coronavirus control
- Brand equity in the industrial purchase decision : a case study of the Swedish market for agricultural machinery
- Equity crowdfunding
- Equity crowdfunding