Qualities transmitted by territorial branding. Proposal for a new typology
Abstract – Several ways exist for connecting food to place. From Geographical Indications (with a strong link) to umbrella branding (with weaker links), local actors have a large range of possibilities at their disposal. Territorial branding is very often used in Europe and in Latin America...
| Autores principales: | , |
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| Formato: | Conferencia |
| Lenguaje: | Inglés |
| Publicado: |
Södertörn University
2025
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| Materias: | |
| Acceso en línea: | http://hdl.handle.net/20.500.12123/23240 |
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