Qualities transmitted by territorial branding. Proposal for a new typology
Abstract – Several ways exist for connecting food to place. From Geographical Indications (with a strong link) to umbrella branding (with weaker links), local actors have a large range of possibilities at their disposal. Territorial branding is very often used in Europe and in Latin America...
| Autores principales: | , |
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| Formato: | Conferencia |
| Lenguaje: | Inglés |
| Publicado: |
Södertörn University
2025
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| Materias: | |
| Acceso en línea: | http://hdl.handle.net/20.500.12123/23240 |
| _version_ | 1855487092159676416 |
|---|---|
| author | Champredonde, Marcelo Casabianca, François |
| author_browse | Casabianca, François Champredonde, Marcelo |
| author_facet | Champredonde, Marcelo Casabianca, François |
| author_sort | Champredonde, Marcelo |
| collection | INTA Digital |
| description | Abstract – Several ways exist for connecting food to place.
From Geographical Indications (with a strong link) to
umbrella branding (with weaker links), local actors have a
large range of possibilities at their disposal. Territorial
branding is very often used in Europe and in Latin America
as well for identifying this connection. So, we are facing a
great diversity of situations where some link is supposed
to be present for justifying a geographical name
associated to a food.
We explore a new way to classify the foods concerned
using some attributes (recent vs ancient activity) or
properties (generic vs specific resources) allowing diverse
qualifications for the foods. We discuss such classification
according to the previous typologies available. |
| format | Conferencia |
| id | INTA23240 |
| institution | Instituto Nacional de Tecnología Agropecuaria (INTA -Argentina) |
| language | Inglés |
| publishDate | 2025 |
| publishDateRange | 2025 |
| publishDateSort | 2025 |
| publisher | Södertörn University |
| publisherStr | Södertörn University |
| record_format | dspace |
| spelling | INTA232402025-07-30T16:42:48Z Qualities transmitted by territorial branding. Proposal for a new typology Champredonde, Marcelo Casabianca, François Typology Resources Tipología Recurso Territorial branding Qualification. Abstract – Several ways exist for connecting food to place. From Geographical Indications (with a strong link) to umbrella branding (with weaker links), local actors have a large range of possibilities at their disposal. Territorial branding is very often used in Europe and in Latin America as well for identifying this connection. So, we are facing a great diversity of situations where some link is supposed to be present for justifying a geographical name associated to a food. We explore a new way to classify the foods concerned using some attributes (recent vs ancient activity) or properties (generic vs specific resources) allowing diverse qualifications for the foods. We discuss such classification according to the previous typologies available. EEA Bordenave Fil: Champredonde, Marcelo. Instituto Nacional de Tecnología Agropecuaria (INTA). Estación Experimental Agropecuaria Bordenave; Argentina Fil: Casabianca, François. Laboratoire de Recherche sur le Développement de l'Elevage, Francia 2025-07-30T16:39:31Z 2025-07-30T16:39:31Z 2016-05 info:ar-repo/semantics/documento de conferencia info:eu-repo/semantics/conferenceObject info:eu-repo/semantics/publishedVersion http://hdl.handle.net/20.500.12123/23240 eng info:eu-repo/semantics/openAccess http://creativecommons.org/licenses/by-nc-sa/4.0/ Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0) application/pdf Södertörn University 7th International Conference on Localized Agri-Food Systems. Södertörn University. Estocolmo, Suecia, 8 al 10 de Mayo de 2016 |
| spellingShingle | Typology Resources Tipología Recurso Territorial branding Qualification. Champredonde, Marcelo Casabianca, François Qualities transmitted by territorial branding. Proposal for a new typology |
| title | Qualities transmitted by territorial branding. Proposal for a new typology |
| title_full | Qualities transmitted by territorial branding. Proposal for a new typology |
| title_fullStr | Qualities transmitted by territorial branding. Proposal for a new typology |
| title_full_unstemmed | Qualities transmitted by territorial branding. Proposal for a new typology |
| title_short | Qualities transmitted by territorial branding. Proposal for a new typology |
| title_sort | qualities transmitted by territorial branding proposal for a new typology |
| topic | Typology Resources Tipología Recurso Territorial branding Qualification. |
| url | http://hdl.handle.net/20.500.12123/23240 |
| work_keys_str_mv | AT champredondemarcelo qualitiestransmittedbyterritorialbrandingproposalforanewtypology AT casabiancafrancois qualitiestransmittedbyterritorialbrandingproposalforanewtypology |