Where's the beef? Retail channel choice and beef preferences in Argentina

Argentinean beef is recognized and demanded internationally. Locally, consumers are often unable to afford certified beef products, and may rely on external cues to determine beef quality. Uncovering demand for beef attributes and marketing them accordingly, may require an understanding of consumers...

Full description

Bibliographic Details
Main Authors: Colella, Florencia Manon, Ortega, David Leonardo
Format: info:ar-repo/semantics/artículo
Language:Inglés
Published: 2018
Subjects:
Online Access:http://hdl.handle.net/20.500.12123/1862
https://doi.org/10.1016/j.meatsci.2017.06.004

Similar Items: Where's the beef? Retail channel choice and beef preferences in Argentina