Where's the beef? Retail channel choice and beef preferences in Argentina

Argentinean beef is recognized and demanded internationally. Locally, consumers are often unable to afford certified beef products, and may rely on external cues to determine beef quality. Uncovering demand for beef attributes and marketing them accordingly, may require an understanding of consumers...

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Detalles Bibliográficos
Autores principales: Colella, Florencia Manon, Ortega, David Leonardo
Formato: info:ar-repo/semantics/artículo
Lenguaje:Inglés
Publicado: 2018
Materias:
Acceso en línea:http://hdl.handle.net/20.500.12123/1862
https://doi.org/10.1016/j.meatsci.2017.06.004

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