Does information on food production technology affect consumers' acceptance of biofortified foods? Evidence from a field experiment in Kenya
This study used a field experiment and the means-end chain approach to examine the effect of providing information on the biofortification process on consumers' acceptance of orange-fleshed sweetpotato (OFSP). Negative, positive, and neutral information about the biofortification were verbally provi...
| Autores principales: | , , , , |
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| Formato: | Journal Article |
| Lenguaje: | Inglés |
| Publicado: |
Informa UK Limited
2018
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| Materias: | |
| Acceso en línea: | https://hdl.handle.net/10568/92949 |
| _version_ | 1855540685643448320 |
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| author | Okello, J.J. Lagerkvist, Carl Johan Muoki, Penina Ngusye Heck, S. Prain, Gordon |
| author_browse | Heck, S. Lagerkvist, Carl Johan Muoki, Penina Ngusye Okello, J.J. Prain, Gordon |
| author_facet | Okello, J.J. Lagerkvist, Carl Johan Muoki, Penina Ngusye Heck, S. Prain, Gordon |
| author_sort | Okello, J.J. |
| collection | Repository of Agricultural Research Outputs (CGSpace) |
| description | This study used a field experiment and the means-end chain approach to examine the effect of providing information on the biofortification process on consumers' acceptance of orange-fleshed sweetpotato (OFSP). Negative, positive, and neutral information about the biofortification were verbally provided. Images were used to reinforce the verbal information. Meaning representation (mental models) of various constructs relating to OFSP was assessed. We found that the structure of mental constructs differed depending on the type of information provided and concluded that the type of information consumers receive about the biofortification process affects OFSP acceptance. Implications of the findings for policy and development practice are discussed. |
| format | Journal Article |
| id | CGSpace92949 |
| institution | CGIAR Consortium |
| language | Inglés |
| publishDate | 2018 |
| publishDateRange | 2018 |
| publishDateSort | 2018 |
| publisher | Informa UK Limited |
| publisherStr | Informa UK Limited |
| record_format | dspace |
| spelling | CGSpace929492025-03-31T18:26:44Z Does information on food production technology affect consumers' acceptance of biofortified foods? Evidence from a field experiment in Kenya Okello, J.J. Lagerkvist, Carl Johan Muoki, Penina Ngusye Heck, S. Prain, Gordon sweet potatoes food fortification consumers information technology biofortification This study used a field experiment and the means-end chain approach to examine the effect of providing information on the biofortification process on consumers' acceptance of orange-fleshed sweetpotato (OFSP). Negative, positive, and neutral information about the biofortification were verbally provided. Images were used to reinforce the verbal information. Meaning representation (mental models) of various constructs relating to OFSP was assessed. We found that the structure of mental constructs differed depending on the type of information provided and concluded that the type of information consumers receive about the biofortification process affects OFSP acceptance. Implications of the findings for policy and development practice are discussed. 2018-07-03 2018-05-29T16:21:30Z 2018-05-29T16:21:30Z Journal Article https://hdl.handle.net/10568/92949 en Limited Access Informa UK Limited Okello, J.J.; Lagerkvist, C.J.; Muoki, P.; Heck, S.; Prain, G. 2018. Does information on food production technology affect consumers' acceptance of biofortified foods? Evidence from a field experiment in Kenya. Journal of Agricultural and Food Information. ISSN 1049-6505. v19(3). pp. 237-254 |
| spellingShingle | sweet potatoes food fortification consumers information technology biofortification Okello, J.J. Lagerkvist, Carl Johan Muoki, Penina Ngusye Heck, S. Prain, Gordon Does information on food production technology affect consumers' acceptance of biofortified foods? Evidence from a field experiment in Kenya |
| title | Does information on food production technology affect consumers' acceptance of biofortified foods? Evidence from a field experiment in Kenya |
| title_full | Does information on food production technology affect consumers' acceptance of biofortified foods? Evidence from a field experiment in Kenya |
| title_fullStr | Does information on food production technology affect consumers' acceptance of biofortified foods? Evidence from a field experiment in Kenya |
| title_full_unstemmed | Does information on food production technology affect consumers' acceptance of biofortified foods? Evidence from a field experiment in Kenya |
| title_short | Does information on food production technology affect consumers' acceptance of biofortified foods? Evidence from a field experiment in Kenya |
| title_sort | does information on food production technology affect consumers acceptance of biofortified foods evidence from a field experiment in kenya |
| topic | sweet potatoes food fortification consumers information technology biofortification |
| url | https://hdl.handle.net/10568/92949 |
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