Does information on food production technology affect consumers' acceptance of biofortified foods? Evidence from a field experiment in Kenya

This study used a field experiment and the means-end chain approach to examine the effect of providing information on the biofortification process on consumers' acceptance of orange-fleshed sweetpotato (OFSP). Negative, positive, and neutral information about the biofortification were verbally provi...

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Detalles Bibliográficos
Autores principales: Okello, J.J., Lagerkvist, Carl Johan, Muoki, Penina Ngusye, Heck, S., Prain, Gordon
Formato: Journal Article
Lenguaje:Inglés
Publicado: Informa UK Limited 2018
Materias:
Acceso en línea:https://hdl.handle.net/10568/92949

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