Estudio de caso: Almacenamiento de yuca fresca
The application of the integrated cassava project model in Colombia, in the case of fresh cassava marketing, is discussed. The research carried out during the 1980s to develop a fresh cassava product more attuned to consumer needs (storable, high quality, price-competitive) is reviewed, covering pro...
| Main Authors: | , |
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| Format: | Book Chapter |
| Language: | Español |
| Published: |
International Center for Tropical Agriculture
1991
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| Subjects: | |
| Online Access: | https://hdl.handle.net/10568/82124 |
| _version_ | 1855528231310983168 |
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| author | Wheatley, Christopher C. Izquierdo, D. |
| author_browse | Izquierdo, D. Wheatley, Christopher C. |
| author_facet | Wheatley, Christopher C. Izquierdo, D. |
| author_sort | Wheatley, Christopher C. |
| collection | Repository of Agricultural Research Outputs (CGSpace) |
| description | The application of the integrated cassava project model in Colombia, in the case of fresh cassava marketing, is discussed. The research carried out during the 1980s to develop a fresh cassava product more attuned to consumer needs (storable, high quality, price-competitive) is reviewed, covering product idea generation (product ideas, idea screening, technical trials, market and consumer characteristics) and progressing through the different stages such as concept testing, feasibility study, and pilot projects in Bucaramanga and Barranquilla (farmer study, market study, consumer survey, onfarm trials of the storage technology, consumer panel operation and results, initial commercial experiences). To date, the pilot projects in Bucaramanga and Barranquilla have shown that the storage technology developed at CIAT is technically viable when carried out by farmers. It is also economical and the product is attractive and acceptable to consumers. Other projects have been initiated in other regions of Colombia (Sucre, Cesar, Santander) and projects are underway in Paraquay and NE Brazil. However, the final objective of obtaining a significant market share for cassava in bags in any urban center has yet to be achieved. The optimal organizational structure for marketing this product has yet to be developed and there is a lack of financing to promote activities by the marketing enterprise alone. Experience is needed in novel nontechnology aspects of product development to ensure replicability of these projects in other countries of Latin America and elsewhere. (CIAT) |
| format | Book Chapter |
| id | CGSpace82124 |
| institution | CGIAR Consortium |
| language | Español |
| publishDate | 1991 |
| publishDateRange | 1991 |
| publishDateSort | 1991 |
| publisher | International Center for Tropical Agriculture |
| publisherStr | International Center for Tropical Agriculture |
| record_format | dspace |
| spelling | CGSpace821242025-11-05T17:00:19Z Estudio de caso: Almacenamiento de yuca fresca Wheatley, Christopher C. Izquierdo, D. storage postharvest technology feasibility studies development projects manihot esculenta starch crops almacenamiento tecnologia poscosecha estudios de factibilidad proyectos de desarrollo The application of the integrated cassava project model in Colombia, in the case of fresh cassava marketing, is discussed. The research carried out during the 1980s to develop a fresh cassava product more attuned to consumer needs (storable, high quality, price-competitive) is reviewed, covering product idea generation (product ideas, idea screening, technical trials, market and consumer characteristics) and progressing through the different stages such as concept testing, feasibility study, and pilot projects in Bucaramanga and Barranquilla (farmer study, market study, consumer survey, onfarm trials of the storage technology, consumer panel operation and results, initial commercial experiences). To date, the pilot projects in Bucaramanga and Barranquilla have shown that the storage technology developed at CIAT is technically viable when carried out by farmers. It is also economical and the product is attractive and acceptable to consumers. Other projects have been initiated in other regions of Colombia (Sucre, Cesar, Santander) and projects are underway in Paraquay and NE Brazil. However, the final objective of obtaining a significant market share for cassava in bags in any urban center has yet to be achieved. The optimal organizational structure for marketing this product has yet to be developed and there is a lack of financing to promote activities by the marketing enterprise alone. Experience is needed in novel nontechnology aspects of product development to ensure replicability of these projects in other countries of Latin America and elsewhere. (CIAT) Se discute la aplicacion del modelo de proyecto integrado de yuca en Colombia, en el caso del mercadeo de yuca fresca. Se revisan las investigaciones realizadas durante la decada de los 80 para desarrollar un nuevo producto de yuca fresca mas de acuerdo con las necesidades del consumidor (almacenable, de alta calidad y competitivo en precio), cubriendo desde la generacion de ideas de productos (ideas de productos, examen de ideas, pruebas tecnicas, caracteristicas del mercado y del consumidor) y progresando a traves de las diferentes etapas como prueba de conceptos, estudio de factibilidad y los proyectos piloto en Bucaramanga y Barranquilla (estudio de agricultores, estudio de mercado, encuesta de consumidores, pruebas a nivel de finca de la tecnologia de almacenamiento, operacion de panel de consumidores y resultados, experiencias comerciales iniciales, plan de mercados). Hasta la fecha, los proyecto piloto en Bucaramanga y Barranquilla han demostrado que la tecnologia de almacenamiento desarrollada en CIAT es tecnicamente viable cuando se lleva a cabo por los agricultores. Es tambien economica, y el producto es atractivo y aceptable a los consumidores. Se estan iniciando proyectos adicionales en otras regiones de Colombia (Sucre, Cesar, Santander) y hay proyectos en curso en Paraguay y en el nordeste de Brasil. Sin embargo, el objetivo final de obtener una proporcion significativa del mercado para la yuca embolsada en cualquier centro urbano no se ha logrado. Aun falta desarrollar la estructura organizacional optima para el mercadeo de este producto y falta financiacion para las actividades promocionales por parte de una empresa de mercadeo en si. Se necesita mayor experiencia en estos aspectos novedosos no tecnologicos del desarrollo de productos para asegurar la repeticion de estos proyectos en otros paises de America Latina y en otras partes. (CIAT) 1991 2017-06-20T09:01:02Z 2017-06-20T09:01:02Z Book Chapter https://hdl.handle.net/10568/82124 es Open Access application/pdf International Center for Tropical Agriculture Wheatley, C.; Izquierdo, D.. 1991. Estudio de caso: Almacenamiento de yuca fresca . In: Pérez-Crespo, C.A. (ed.). Proyectos integrados de yuca . Centro Internacional de Agricultura Tropical (CIAT), Cali, CO. p. 66-100. (Documento de trabajo no. 79) |
| spellingShingle | storage postharvest technology feasibility studies development projects manihot esculenta starch crops almacenamiento tecnologia poscosecha estudios de factibilidad proyectos de desarrollo Wheatley, Christopher C. Izquierdo, D. Estudio de caso: Almacenamiento de yuca fresca |
| title | Estudio de caso: Almacenamiento de yuca fresca |
| title_full | Estudio de caso: Almacenamiento de yuca fresca |
| title_fullStr | Estudio de caso: Almacenamiento de yuca fresca |
| title_full_unstemmed | Estudio de caso: Almacenamiento de yuca fresca |
| title_short | Estudio de caso: Almacenamiento de yuca fresca |
| title_sort | estudio de caso almacenamiento de yuca fresca |
| topic | storage postharvest technology feasibility studies development projects manihot esculenta starch crops almacenamiento tecnologia poscosecha estudios de factibilidad proyectos de desarrollo |
| url | https://hdl.handle.net/10568/82124 |
| work_keys_str_mv | AT wheatleychristopherc estudiodecasoalmacenamientodeyucafresca AT izquierdod estudiodecasoalmacenamientodeyucafresca |