Product differentiation: Agritrade Executive Brief Update 2013
The way products can secure premium prices through differentiation strategies has expanded consistently in recent decades. Besides the traditional strategies linked to product branding, product differentiation based on perceived ‘quality’ attributes is emerging as an important means of market reposi...
| Main Authors: | , |
|---|---|
| Format: | Brief |
| Language: | Inglés |
| Published: |
Technical Centre for Agricultural and Rural Cooperation
2013
|
| Online Access: | https://hdl.handle.net/10568/75291 |
Similar Items: Product differentiation: Agritrade Executive Brief Update 2013
- Banana sector: Agritrade Executive Brief Update 2013
- Market access: Agritrade Executive Brief Update 2013
- Rice sector: Agritrade Executive Brief Update 2013
- Food safety: Agritrade Executive Brief Update 2013
- Coffee sector: Agritrade Executive Brief Update 2013
- Tea sector: Agritrade Executive Brief Update 2013