Product differentiation: Agritrade Executive Brief Update 2013
The way products can secure premium prices through differentiation strategies has expanded consistently in recent decades. Besides the traditional strategies linked to product branding, product differentiation based on perceived ‘quality’ attributes is emerging as an important means of market reposi...
| Autores principales: | , |
|---|---|
| Formato: | Brief |
| Lenguaje: | Inglés |
| Publicado: |
Technical Centre for Agricultural and Rural Cooperation
2013
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| Acceso en línea: | https://hdl.handle.net/10568/75291 |
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