Fair trade marketing - an ethical edge
Honey Care Africa is a company based in Kenya which in the last two years has won numerous awards for its development work with small-scale, rural beekeepers. The company?s marketing strategy has focussed on having a good quality, attractively labelled product, but it is also aware that being a ?Fai...
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| Format: | Audio |
| Language: | Inglés |
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Technical Centre for Agricultural and Rural Cooperation
2002
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| Online Access: | https://hdl.handle.net/10568/57150 |
| _version_ | 1855534033220403200 |
|---|---|
| author | Technical Centre for Agricultural and Rural Cooperation |
| author_browse | Technical Centre for Agricultural and Rural Cooperation |
| author_facet | Technical Centre for Agricultural and Rural Cooperation |
| author_sort | Technical Centre for Agricultural and Rural Cooperation |
| collection | Repository of Agricultural Research Outputs (CGSpace) |
| description | Honey Care Africa is a company based in Kenya which in the last two years has won numerous awards for its development work with small-scale, rural beekeepers. The company?s marketing strategy has focussed on having a good quality, attractively labelled product, but it is also aware that being a ?Fair Trade? producer also helps to attract customers. |
| format | Audio |
| id | CGSpace57150 |
| institution | CGIAR Consortium |
| language | Inglés |
| publishDate | 2002 |
| publishDateRange | 2002 |
| publishDateSort | 2002 |
| publisher | Technical Centre for Agricultural and Rural Cooperation |
| publisherStr | Technical Centre for Agricultural and Rural Cooperation |
| record_format | dspace |
| spelling | CGSpace571502019-01-25T22:47:50Z Fair trade marketing - an ethical edge Technical Centre for Agricultural and Rural Cooperation Honey Care Africa is a company based in Kenya which in the last two years has won numerous awards for its development work with small-scale, rural beekeepers. The company?s marketing strategy has focussed on having a good quality, attractively labelled product, but it is also aware that being a ?Fair Trade? producer also helps to attract customers. 2002 2015-03-12T08:33:01Z 2015-03-12T08:33:01Z Audio https://hdl.handle.net/10568/57150 en Open Access application/octet-stream Technical Centre for Agricultural and Rural Cooperation CTA. 2002. Fair trade marketing - an ethical edge. Rural Radio Resource Pack 02/2. Wageningen, The Netherlands: CTA. |
| spellingShingle | Technical Centre for Agricultural and Rural Cooperation Fair trade marketing - an ethical edge |
| title | Fair trade marketing - an ethical edge |
| title_full | Fair trade marketing - an ethical edge |
| title_fullStr | Fair trade marketing - an ethical edge |
| title_full_unstemmed | Fair trade marketing - an ethical edge |
| title_short | Fair trade marketing - an ethical edge |
| title_sort | fair trade marketing an ethical edge |
| url | https://hdl.handle.net/10568/57150 |
| work_keys_str_mv | AT technicalcentreforagriculturalandruralcooperation fairtrademarketinganethicaledge |