Fair trade marketing - an ethical edge
Honey Care Africa is a company based in Kenya which in the last two years has won numerous awards for its development work with small-scale, rural beekeepers. The company?s marketing strategy has focussed on having a good quality, attractively labelled product, but it is also aware that being a ?Fai...
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| Formato: | Audiom |
| Lenguaje: | Inglés |
| Publicado: |
Technical Centre for Agricultural and Rural Cooperation
2002
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| Acceso en línea: | https://hdl.handle.net/10568/57150 |
| Sumario: | Honey Care Africa is a company based in Kenya which in the last two years has won numerous awards for its development work with small-scale, rural beekeepers. The company?s marketing strategy has focussed on having a good quality, attractively labelled product, but it is also aware that being a ?Fair Trade? producer also helps to attract customers. |
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