Fair trade marketing - an ethical edge
Honey Care Africa is a company based in Kenya which in the last two years has won numerous awards for its development work with small-scale, rural beekeepers. The company?s marketing strategy has focussed on having a good quality, attractively labelled product, but it is also aware that being a ?Fai...
| Main Author: | |
|---|---|
| Format: | Audio |
| Language: | Inglés |
| Published: |
Technical Centre for Agricultural and Rural Cooperation
2002
|
| Online Access: | https://hdl.handle.net/10568/57150 |