Impacts of farming advisory videos hinge on the goals of extension actors that share them

This study examined how and why extension workers shared farming videos with farmers, revealing divergent appropriation patterns and their implications for digitization in agriculture. 294 extension workers in Bihar (India) were asked to circulate three wheat agronomy videos with farmers. Extension...

Full description

Bibliographic Details

Main Authors:	Coggins, Sam, Munshi, Sugandh, Smith, Jeremy Ingle, Yadav, Anil Kumar, Poonia, Shishpal P., Patil, Shridhar, Singh, Narendra Kumar, Sawarn, A., Ireland, D.C., Singh, Deepak Kumar, Liu, J., Glover, Dominic, Sherpa, Sonam, Sohane, Ravindra Kumar, Craufurd, Peter
Format:	Journal Article
Language:	Inglés
Published:	Springer 2025
Subjects:	digital agriculture agricultural extension agricultural innovation systems audiovisual aids advisory services
Online Access:	https://hdl.handle.net/10568/178976