Target product profile development based on market segment status
The article discusses the development of Target Product Profiles (TPPs) based on market segment status, focusing on seed product market segments (SPMSs) for crops served by CGIAR breeding programs. It outlines how over 600 market segments are identified using eight criteria, and how these segments g...
| Main Authors: | , , , |
|---|---|
| Format: | Blog Post |
| Language: | Inglés |
| Published: |
CGIAR Initiative on Market Intelligence
2024
|
| Subjects: | |
| Online Access: | https://hdl.handle.net/10568/173152 |
Similar Items: Target product profile development based on market segment status
- Market segments target product profiles next steps
- Revised market segmentation for spring wheat—achieving alignment between ICARDA and CIMMYT
- Unlocking market potential: CRI Breeding Program's targeted market segments for sustainable maize production
- Systematic Review of BPAT and CRP Evaluations on Market Segmentation and Target Product Profile Development in CGIAR Breeding Programs
- Revision of the sweetpotato segmentation and estimation of segments’ size: Are we missing some major opportunities for more-targeted breeding?
- Insight of the market segmentation in tailoring potato varieties for Kenyan market: A snippet of stakeholder’s recommendation of major segments