Target product profile development based on market segment status
The article discusses the development of Target Product Profiles (TPPs) based on market segment status, focusing on seed product market segments (SPMSs) for crops served by CGIAR breeding programs. It outlines how over 600 market segments are identified using eight criteria, and how these segments g...
| Autores principales: | , , , |
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| Formato: | Blog Post |
| Lenguaje: | Inglés |
| Publicado: |
CGIAR Initiative on Market Intelligence
2024
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| Materias: | |
| Acceso en línea: | https://hdl.handle.net/10568/173152 |
| _version_ | 1855535347222446080 |
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| author | Gitonga, Agnes Donovan, Jason Muungani, Dean Coaldrake, Peter |
| author_browse | Coaldrake, Peter Donovan, Jason Gitonga, Agnes Muungani, Dean |
| author_facet | Gitonga, Agnes Donovan, Jason Muungani, Dean Coaldrake, Peter |
| author_sort | Gitonga, Agnes |
| collection | Repository of Agricultural Research Outputs (CGSpace) |
| description | The article discusses the development of Target Product Profiles (TPPs) based on market segment status, focusing on seed product market segments (SPMSs) for crops served by CGIAR breeding programs. It outlines how over 600 market segments are identified using eight criteria, and how these segments guide discussions between market intelligence researchers and breeding teams to ensure that seed products meet the required traits for farmers. The Target Product Profile serves as a blueprint for designing seed products that satisfy the needs of farmers, processors, and consumers, ensuring that essential traits meet the minimum acceptable standards for each segment. |
| format | Blog Post |
| id | CGSpace173152 |
| institution | CGIAR Consortium |
| language | Inglés |
| publishDate | 2024 |
| publishDateRange | 2024 |
| publishDateSort | 2024 |
| publisher | CGIAR Initiative on Market Intelligence |
| publisherStr | CGIAR Initiative on Market Intelligence |
| record_format | dspace |
| spelling | CGSpace1731522025-02-18T07:44:43Z Target product profile development based on market segment status Gitonga, Agnes Donovan, Jason Muungani, Dean Coaldrake, Peter plant breeding market segmentation product groups market research databases The article discusses the development of Target Product Profiles (TPPs) based on market segment status, focusing on seed product market segments (SPMSs) for crops served by CGIAR breeding programs. It outlines how over 600 market segments are identified using eight criteria, and how these segments guide discussions between market intelligence researchers and breeding teams to ensure that seed products meet the required traits for farmers. The Target Product Profile serves as a blueprint for designing seed products that satisfy the needs of farmers, processors, and consumers, ensuring that essential traits meet the minimum acceptable standards for each segment. 2024-06-28 2025-02-18T07:44:42Z 2025-02-18T07:44:42Z Blog Post https://hdl.handle.net/10568/173152 en Open Access CGIAR Initiative on Market Intelligence Gitonga, A., Donovan, J., Muungani, D., Coaldrake, P. 2024. "Target product profile development based on market segment status". CGIAR Initiative on Market Intelligence. Published on 28 June 2024. https://www.cgiar.org/news-events/news/target-product-profile-development-based-on-market-segment-status/ |
| spellingShingle | plant breeding market segmentation product groups market research databases Gitonga, Agnes Donovan, Jason Muungani, Dean Coaldrake, Peter Target product profile development based on market segment status |
| title | Target product profile development based on market segment status |
| title_full | Target product profile development based on market segment status |
| title_fullStr | Target product profile development based on market segment status |
| title_full_unstemmed | Target product profile development based on market segment status |
| title_short | Target product profile development based on market segment status |
| title_sort | target product profile development based on market segment status |
| topic | plant breeding market segmentation product groups market research databases |
| url | https://hdl.handle.net/10568/173152 |
| work_keys_str_mv | AT gitongaagnes targetproductprofiledevelopmentbasedonmarketsegmentstatus AT donovanjason targetproductprofiledevelopmentbasedonmarketsegmentstatus AT muunganidean targetproductprofiledevelopmentbasedonmarketsegmentstatus AT coaldrakepeter targetproductprofiledevelopmentbasedonmarketsegmentstatus |