Spatial Market Segmentation: A data-driven approach to identifying priority rice market segments in the Philippines

Market segmentation is essential for developing agricultural products that meet the diverse needs of farmers and consumers. Understanding the geographical distribution of these market segments can support the development of well-targeted and demand-driven breeding products. This study demonstrates h...

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Bibliographic Details
Main Authors: Paguirigan, Neale Marvin, Maunahan, Aileen, Laborte, Alice
Format: Poster
Language:Inglés
Published: 2024
Subjects:
Online Access:https://hdl.handle.net/10568/172539

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