Spatial Market Segmentation: A data-driven approach to identifying priority rice market segments in the Philippines

Market segmentation is essential for developing agricultural products that meet the diverse needs of farmers and consumers. Understanding the geographical distribution of these market segments can support the development of well-targeted and demand-driven breeding products. This study demonstrates h...

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Detalles Bibliográficos
Autores principales: Paguirigan, Neale Marvin, Maunahan, Aileen, Laborte, Alice
Formato: Póster
Lenguaje:Inglés
Publicado: 2024
Materias:
Acceso en línea:https://hdl.handle.net/10568/172539

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