Analyzing consumer participation in boycott movement using the analytical hierarchy process: Indonesia context
This study aims to investigate what consumer’s preference, as group members, to participate in boycott movement in Indonesia.A mix method, qualitative (the first phase) and quantitative (the second phase), approach is used. The first phase used secondary data from media reporting interconnected them...
| Main Authors: | , , , |
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| Format: | Journal Article |
| Language: | Inglés |
| Published: |
Emerald Publishing Limited
2018
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| Subjects: | |
| Online Access: | https://hdl.handle.net/10568/112775 |
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