Analyzing consumer participation in boycott movement using the analytical hierarchy process: Indonesia context

This study aims to investigate what consumer’s preference, as group members, to participate in boycott movement in Indonesia.A mix method, qualitative (the first phase) and quantitative (the second phase), approach is used. The first phase used secondary data from media reporting interconnected them...

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Detalles Bibliográficos
Autores principales: Hendarto, K.A., Dharmmesta, B.S., Purwanto, B.M., Moeliono, M.
Formato: Journal Article
Lenguaje:Inglés
Publicado: Emerald Publishing Limited 2018
Materias:
Acceso en línea:https://hdl.handle.net/10568/112775

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