Quality and psychosocial factors influencing purchase of orange‐fleshed sweet potato bread

This 2018 study, conducted in six Tusky's supermarkets in Nairobi, Kenya, combined the Just‐About‐Right, Penalty and Mean‐End‐Chain analyses to examine the quality and psychosocial factors influencing the purchase of a novel bread made from orange‐fleshed sweet potato (OFSP), a biofortified crop, fo...

Descripción completa

Detalles Bibliográficos
Autores principales: Okello, J.J., Shiundu, F.M., Mwende, J., Lagerkvist, Carl Johan, Nyikal, R.A., Muoki, Penina Ngusye, Mburu, J., Low, Jan W., Hareau, Guy, Heck, S.
Formato: Journal Article
Lenguaje:Inglés
Publicado: Wiley 2021
Materias:
Acceso en línea:https://hdl.handle.net/10568/110215

Ejemplares similares: Quality and psychosocial factors influencing purchase of orange‐fleshed sweet potato bread