Agricultural marketing platforms must demonstrate value to end users
For online agricultural trading platforms to be scaled and sustained, they need to overcome an array of challenges relating to system design, revenue traction and uptake. Here, Samwel Rutto, regional manager for structured trading systems at the Eastern Africa Grain Council (EAGC), highlights the c...
| Autor principal: | |
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| Formato: | Magazine Article |
| Lenguaje: | Inglés |
| Publicado: |
Technical Centre for Agricultural and Rural Cooperation
2019
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| Acceso en línea: | https://hdl.handle.net/10568/101524 |
| _version_ | 1855524168621096960 |
|---|---|
| author | Rutto, Samwel |
| author_browse | Rutto, Samwel |
| author_facet | Rutto, Samwel |
| author_sort | Rutto, Samwel |
| collection | Repository of Agricultural Research Outputs (CGSpace) |
| description | For online agricultural trading platforms to be scaled and sustained, they need to overcome an array of challenges relating to system design, revenue traction and uptake. Here, Samwel Rutto, regional manager for structured trading systems at the Eastern Africa Grain Council (EAGC), highlights the common pitfalls and key considerations for agribusiness when trying to grow their online client base. |
| format | Magazine Article |
| id | CGSpace101524 |
| institution | CGIAR Consortium |
| language | Inglés |
| publishDate | 2019 |
| publishDateRange | 2019 |
| publishDateSort | 2019 |
| publisher | Technical Centre for Agricultural and Rural Cooperation |
| publisherStr | Technical Centre for Agricultural and Rural Cooperation |
| record_format | dspace |
| spelling | CGSpace1015242023-03-08T14:35:55Z Agricultural marketing platforms must demonstrate value to end users Rutto, Samwel For online agricultural trading platforms to be scaled and sustained, they need to overcome an array of challenges relating to system design, revenue traction and uptake. Here, Samwel Rutto, regional manager for structured trading systems at the Eastern Africa Grain Council (EAGC), highlights the common pitfalls and key considerations for agribusiness when trying to grow their online client base. 2019-05 2019-06-12T11:59:21Z 2019-06-12T11:59:21Z Magazine Article https://hdl.handle.net/10568/101524 en https://hdl.handle.net/10568/101470 Open Access application/pdf Technical Centre for Agricultural and Rural Cooperation Rutto, Samwel. 2019. Agricultural marketing platforms must demonstrate value to end users. ICT Update (91): 10-11 |
| spellingShingle | Rutto, Samwel Agricultural marketing platforms must demonstrate value to end users |
| title | Agricultural marketing platforms must demonstrate value to end users |
| title_full | Agricultural marketing platforms must demonstrate value to end users |
| title_fullStr | Agricultural marketing platforms must demonstrate value to end users |
| title_full_unstemmed | Agricultural marketing platforms must demonstrate value to end users |
| title_short | Agricultural marketing platforms must demonstrate value to end users |
| title_sort | agricultural marketing platforms must demonstrate value to end users |
| url | https://hdl.handle.net/10568/101524 |
| work_keys_str_mv | AT ruttosamwel agriculturalmarketingplatformsmustdemonstratevaluetoendusers |