Agribusiness diversification into digitalisation: a marketing risk or a strategy for survival?
African agribusiness start-ups are developing business models that deliver multiple tech-driven solutions to address the varying needs of smallholder farmers. Whilst this can be key for the financial sustainability of new businesses, according to agri-ent
| Main Authors: | , , |
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| Format: | Magazine Article |
| Language: | Inglés |
| Published: |
Technical Centre for Agricultural and Rural Cooperation
2019
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| Online Access: | https://hdl.handle.net/10568/101523 |
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