Agribusiness diversification into digitalisation: a marketing risk or a strategy for survival?
African agribusiness start-ups are developing business models that deliver multiple tech-driven solutions to address the varying needs of smallholder farmers. Whilst this can be key for the financial sustainability of new businesses, according to agri-ent
| Autores principales: | , , |
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| Formato: | Magazine Article |
| Lenguaje: | Inglés |
| Publicado: |
Technical Centre for Agricultural and Rural Cooperation
2019
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| Acceso en línea: | https://hdl.handle.net/10568/101523 |
| _version_ | 1855519575952588800 |
|---|---|
| author | Chaham, Hamza R. Bosire, Brian Ricau, Pierre |
| author_browse | Bosire, Brian Chaham, Hamza R. Ricau, Pierre |
| author_facet | Chaham, Hamza R. Bosire, Brian Ricau, Pierre |
| author_sort | Chaham, Hamza R. |
| collection | Repository of Agricultural Research Outputs (CGSpace) |
| description | African agribusiness start-ups are developing business models that deliver multiple tech-driven solutions to address the varying needs of smallholder farmers. Whilst this can be key for the financial sustainability of new businesses, according to agri-ent |
| format | Magazine Article |
| id | CGSpace101523 |
| institution | CGIAR Consortium |
| language | Inglés |
| publishDate | 2019 |
| publishDateRange | 2019 |
| publishDateSort | 2019 |
| publisher | Technical Centre for Agricultural and Rural Cooperation |
| publisherStr | Technical Centre for Agricultural and Rural Cooperation |
| record_format | dspace |
| spelling | CGSpace1015232023-03-08T14:35:55Z Agribusiness diversification into digitalisation: a marketing risk or a strategy for survival? Chaham, Hamza R. Bosire, Brian Ricau, Pierre African agribusiness start-ups are developing business models that deliver multiple tech-driven solutions to address the varying needs of smallholder farmers. Whilst this can be key for the financial sustainability of new businesses, according to agri-ent 2019-05 2019-06-12T11:59:21Z 2019-06-12T11:59:21Z Magazine Article https://hdl.handle.net/10568/101523 en https://hdl.handle.net/10568/101470 Open Access application/pdf Technical Centre for Agricultural and Rural Cooperation Chaham, Hamza R., Bosire, Brian, and Ricau, Pierre. 2019. Agribusiness diversification into digitalisation: a marketing risk or a strategy for survival?. ICT Update (91): 8 |
| spellingShingle | Chaham, Hamza R. Bosire, Brian Ricau, Pierre Agribusiness diversification into digitalisation: a marketing risk or a strategy for survival? |
| title | Agribusiness diversification into digitalisation: a marketing risk or a strategy for survival? |
| title_full | Agribusiness diversification into digitalisation: a marketing risk or a strategy for survival? |
| title_fullStr | Agribusiness diversification into digitalisation: a marketing risk or a strategy for survival? |
| title_full_unstemmed | Agribusiness diversification into digitalisation: a marketing risk or a strategy for survival? |
| title_short | Agribusiness diversification into digitalisation: a marketing risk or a strategy for survival? |
| title_sort | agribusiness diversification into digitalisation a marketing risk or a strategy for survival |
| url | https://hdl.handle.net/10568/101523 |
| work_keys_str_mv | AT chahamhamzar agribusinessdiversificationintodigitalisationamarketingriskorastrategyforsurvival AT bosirebrian agribusinessdiversificationintodigitalisationamarketingriskorastrategyforsurvival AT ricaupierre agribusinessdiversificationintodigitalisationamarketingriskorastrategyforsurvival |