Agribusiness diversification into digitalisation: a marketing risk or a strategy for survival?

African agribusiness start-ups are developing business models that deliver multiple tech-driven solutions to address the varying needs of smallholder farmers. Whilst this can be key for the financial sustainability of new businesses, according to agri-ent

Detalles Bibliográficos
Autores principales: Chaham, Hamza R., Bosire, Brian, Ricau, Pierre
Formato: Magazine Article
Lenguaje:Inglés
Publicado: Technical Centre for Agricultural and Rural Cooperation 2019
Acceso en línea:https://hdl.handle.net/10568/101523

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