Franchising as an alternative form of outsourcing : länsförsäkringar Stockholm’s opportunities to expand the franchise concept by including home insurance inspections

Through the years at the market Länsförsäkringar has built up an organization with a strong brand, great economy and a good customer base, which create a great starting point to build up a franchise chain from. Today there are also two well-developed and successful franchise organizations within ins...

Full description

Bibliographic Details
Main Author: Berge, Anna
Format: H3
Language:Inglés
Swedish
Published: SLU/Dept. of Economics 2015
Subjects:

Similar Items: Franchising as an alternative form of outsourcing : länsförsäkringar Stockholm’s opportunities to expand the franchise concept by including home insurance inspections