Franchising as an alternative form of outsourcing : länsförsäkringar Stockholm’s opportunities to expand the franchise concept by including home insurance inspections

Through the years at the market Länsförsäkringar has built up an organization with a strong brand, great economy and a good customer base, which create a great starting point to build up a franchise chain from. Today there are also two well-developed and successful franchise organizations within ins...

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Detalles Bibliográficos
Autor principal: Berge, Anna
Formato: H3
Lenguaje:Inglés
sueco
Publicado: SLU/Dept. of Economics 2015
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