Strategies for social customer relationship management

Consumption of meat and poultry has increased during the last ten years while the production in Sweden has decreased. Cheap imports are competing with Swedish products and consumers, restaurant and retail let the price decided what to purchase. Swedish food producers can become better at communicati...

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Bibliographic Details
Main Author: Johnsson, Katarina
Format: Second cycle, A2E
Language:Swedish
Inglés
Published: 2014
Subjects:
Online Access:https://stud.epsilon.slu.se/7018/

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