Assessment of customers’ value-perceptions’ of suppliers’ European pulp offerings
Pulp suppliers are acting in a complex and dynamic environment. Branding and differentiation have therefore grown in importance for attracting pulp customer firms. Knowledge about pulp customer firms’ perceptions’ of value has become a key issue so that suppliers can develop valuable offerings. A...
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| Format: | Second cycle, A2E |
| Language: | Swedish Inglés |
| Published: |
2014
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| Online Access: | https://stud.epsilon.slu.se/6962/ |
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