Product Development Processes in the Nordic Paper Packaging Companies : an assessments of complex processes

It is important for firms to continually develop their offerings as the business landscape develops in order to sustain their competitiveness (e.g. Schumpeter, 1934; Ansoff, 1979; Porter, 1985; Trott, 2012). In a context of globalization, rapid technology development and changing customer needs, the...

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Detalles Bibliográficos
Autor principal: von Ehrenheim, Louise
Formato: H2
Lenguaje:Inglés
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Publicado: SLU/Dept. of Forest Products 2013
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