Indicating relationship success : finding new agricultural Business-to-Business partners by evaluating the potential for relationship success
When a company seeks to enter a new market, the multiple choices of possible new business relationships exist. Further, establishing new relationships is a time-consuming procedure associated with high uncertainty and high costs. Hence, if the firm does not succeed in pinpointing the most suitable b...
| Main Authors: | , |
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| Format: | H3 |
| Language: | Inglés Swedish |
| Published: |
SLU/Dept. of Economics
2013
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| Subjects: |
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