Indicating relationship success : finding new agricultural Business-to-Business partners by evaluating the potential for relationship success

When a company seeks to enter a new market, the multiple choices of possible new business relationships exist. Further, establishing new relationships is a time-consuming procedure associated with high uncertainty and high costs. Hence, if the firm does not succeed in pinpointing the most suitable b...

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Detalles Bibliográficos
Autores principales: Ektander, Vilhelm, Ryssén, Erik
Formato: H3
Lenguaje:Inglés
sueco
Publicado: SLU/Dept. of Economics 2013
Materias:

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