Indicating relationship success : finding new agricultural Business-to-Business partners by evaluating the potential for relationship success
When a company seeks to enter a new market, the multiple choices of possible new business relationships exist. Further, establishing new relationships is a time-consuming procedure associated with high uncertainty and high costs. Hence, if the firm does not succeed in pinpointing the most suitable b...
| Autores principales: | , |
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| Formato: | H3 |
| Lenguaje: | Inglés sueco |
| Publicado: |
SLU/Dept. of Economics
2013
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| Materias: |
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