Brand equity in the industrial purchase decision : a case study of the Swedish market for agricultural machinery
High brand equity is a great asset for companies that operate their business in a free and competitive market. Brand equity can arise from both product-related and non-product related attributes and may be viewed from many different perspectives. This study examines which different attributes that c...
| Main Authors: | , |
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| Format: | H2 |
| Language: | Inglés Swedish |
| Published: |
SLU/Dept. of Economics
2012
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| Subjects: |
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