The right to know : access to information through visual communication
Among all everyday choices, food consumption has the largest environmental impact on biodiversity and the global warming. Organizations and politicians have long tried to find a communication strategy to change behavior in this area but with no effect. It is a fact that peoples positive attitude in...
| Autor principal: | |
|---|---|
| Formato: | H1 |
| Lenguaje: | Inglés |
| Publicado: |
SLU/Dept. of Urban and Rural Development
2009
|
| Materias: |
| _version_ | 1855570188005539840 |
|---|---|
| author | Giessler, Robert |
| author_browse | Giessler, Robert |
| author_facet | Giessler, Robert |
| author_sort | Giessler, Robert |
| collection | Epsilon Archive for Student Projects |
| description | Among all everyday choices, food consumption has the largest environmental impact on biodiversity and the global warming. Organizations and politicians have long tried to find a communication strategy to change behavior in this area but with no effect. It is a fact that peoples positive attitude in sustainable living do not match with the actual behavior and that this discrepancy is hard to bridge. The researchers at the Interactive institute believes that the theory of visualizing product information through graphical software and technological tools will help consumers put products in relation to each other and reflect over their consumption and decrease this gap between attitude and behavior. The tools future on the market is questioned and has been investigated and discussed with the executives from Sweden's leading retail chains along with the researchers at the Interactive institute through qualitative research methods. Through the research Its learnd that creating a perfect functioning communication strategy for consumer behavior is not just as easy as finding the most effective one, it also has to be made with the consideration of ethtics and other countries situation. |
| format | H1 |
| id | RepoSLU427 |
| institution | Swedish University of Agricultural Sciences |
| language | Inglés |
| publishDate | 2009 |
| publishDateSort | 2009 |
| publisher | SLU/Dept. of Urban and Rural Development |
| publisherStr | SLU/Dept. of Urban and Rural Development |
| record_format | eprints |
| spelling | RepoSLU4272012-10-05T13:57:43Z The right to know : access to information through visual communication Rätten att veta : tillgång till information genom visuell kommunikation Giessler, Robert Communication strategy, Environmental impact, Discrepancy Visualization Retail chains Among all everyday choices, food consumption has the largest environmental impact on biodiversity and the global warming. Organizations and politicians have long tried to find a communication strategy to change behavior in this area but with no effect. It is a fact that peoples positive attitude in sustainable living do not match with the actual behavior and that this discrepancy is hard to bridge. The researchers at the Interactive institute believes that the theory of visualizing product information through graphical software and technological tools will help consumers put products in relation to each other and reflect over their consumption and decrease this gap between attitude and behavior. The tools future on the market is questioned and has been investigated and discussed with the executives from Sweden's leading retail chains along with the researchers at the Interactive institute through qualitative research methods. Through the research Its learnd that creating a perfect functioning communication strategy for consumer behavior is not just as easy as finding the most effective one, it also has to be made with the consideration of ethtics and other countries situation. SLU/Dept. of Urban and Rural Development 2009 H1 eng https://stud.epsilon.slu.se/427/ |
| spellingShingle | Communication strategy, Environmental impact, Discrepancy Visualization Retail chains Giessler, Robert The right to know : access to information through visual communication |
| title | The right to know
: access to information through visual communication |
| title_full | The right to know
: access to information through visual communication |
| title_fullStr | The right to know
: access to information through visual communication |
| title_full_unstemmed | The right to know
: access to information through visual communication |
| title_short | The right to know
: access to information through visual communication |
| title_sort | right to know
: access to information through visual communication |
| topic | Communication strategy, Environmental impact, Discrepancy Visualization Retail chains |