Brand equity and corporate responsibility : a review of brand valuation methods
During the last decades, brand equity has been a priority topic for both practitioners and academics. In accordance with the structural changes in the economic settings caused by the so-called "new economy", corporations being confronted with a shift on perceived business value structure from tangib...
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| Format: | H2 |
| Language: | Inglés Swedish |
| Published: |
SLU/Dept. of Economics
2010
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