Consumer Technology for Sustainable Food Practices : the impact of mobile applications on consumer food behaviour

A food system is a long chain of activities comprised and contributed by multiple industry inputs and processes where a consumer in the food system is typically represented at the end of the value chain. A sustainable food system recognises the various influencing factors throughout the value chain...

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Main Author: Pflaum, Nathan
Format: H2
Language:Inglés
Published: SLU/Department of Molecular Sciences 2022
Subjects:
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author Pflaum, Nathan
author_browse Pflaum, Nathan
author_facet Pflaum, Nathan
author_sort Pflaum, Nathan
collection Epsilon Archive for Student Projects
description A food system is a long chain of activities comprised and contributed by multiple industry inputs and processes where a consumer in the food system is typically represented at the end of the value chain. A sustainable food system recognises the various influencing factors throughout the value chain and considers social, economic, and environmental impacts along all steps. With a system thinking approach to a sustainable food system, this thesis explores the use cases of consumer technology in driving consumer behaviour toward more sustainable food practices. Through triangulation data collection comprising of a literature review, corporate material, and corporate interviews, mobile applications which aim to track user carbon emissions and behaviours are evaluated for their ability to influence consumers toward more sustainable food habits. A qualitative review is conducted comprising of six companies utilising consumer technology and applying behavioural economics to promote more sustainable actions. An individual’s carbon emissions produced by their food choices can be considered minimal in comparison to an entire food system or even global emissions, consumers can be viewed as a driver for change within an industry. Consumers may exhibit habitual decision-making processes that can become more cognitive and extended through nudges, education, and suggested actions. Consumer technology values (primarily hedonistic, egoist, social, and utilitarian) must be addressed for apps to have a continued value and long-term use by an individual. Data collection, accuracy in reporting, and scalability are challenges faced by companies providing carbon or sustainability tracking mobile applications.
format H2
id RepoSLU18112
institution Swedish University of Agricultural Sciences
language Inglés
publishDate 2022
publishDateSort 2022
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spelling RepoSLU181122022-08-11T04:00:19Z Consumer Technology for Sustainable Food Practices : the impact of mobile applications on consumer food behaviour Pflaum, Nathan Consumer Technology Behavioural Economics Decision Making Sustainable Food Systems A food system is a long chain of activities comprised and contributed by multiple industry inputs and processes where a consumer in the food system is typically represented at the end of the value chain. A sustainable food system recognises the various influencing factors throughout the value chain and considers social, economic, and environmental impacts along all steps. With a system thinking approach to a sustainable food system, this thesis explores the use cases of consumer technology in driving consumer behaviour toward more sustainable food practices. Through triangulation data collection comprising of a literature review, corporate material, and corporate interviews, mobile applications which aim to track user carbon emissions and behaviours are evaluated for their ability to influence consumers toward more sustainable food habits. A qualitative review is conducted comprising of six companies utilising consumer technology and applying behavioural economics to promote more sustainable actions. An individual’s carbon emissions produced by their food choices can be considered minimal in comparison to an entire food system or even global emissions, consumers can be viewed as a driver for change within an industry. Consumers may exhibit habitual decision-making processes that can become more cognitive and extended through nudges, education, and suggested actions. Consumer technology values (primarily hedonistic, egoist, social, and utilitarian) must be addressed for apps to have a continued value and long-term use by an individual. Data collection, accuracy in reporting, and scalability are challenges faced by companies providing carbon or sustainability tracking mobile applications. SLU/Department of Molecular Sciences 2022 H2 eng https://stud.epsilon.slu.se/18112/
spellingShingle Consumer Technology
Behavioural Economics
Decision Making
Sustainable Food Systems
Pflaum, Nathan
Consumer Technology for Sustainable Food Practices : the impact of mobile applications on consumer food behaviour
title Consumer Technology for Sustainable Food Practices : the impact of mobile applications on consumer food behaviour
title_full Consumer Technology for Sustainable Food Practices : the impact of mobile applications on consumer food behaviour
title_fullStr Consumer Technology for Sustainable Food Practices : the impact of mobile applications on consumer food behaviour
title_full_unstemmed Consumer Technology for Sustainable Food Practices : the impact of mobile applications on consumer food behaviour
title_short Consumer Technology for Sustainable Food Practices : the impact of mobile applications on consumer food behaviour
title_sort consumer technology for sustainable food practices : the impact of mobile applications on consumer food behaviour
topic Consumer Technology
Behavioural Economics
Decision Making
Sustainable Food Systems